For India, 2021 is a very difficult year. The raging epidemic has made too many industries struggling and waiting for prosperity. However, there is one industry that has bucked the trend, with a surge in users, a surge in profits, and investors are flooding in, and that is the Indian game industry.
COVID-19 helps the Indian game market grows
"Ludo King" is a chess mobile game developed by Gametion Technologies, a local game company in India.
According to the data from Indian mobile app AppBrain, "Ludo King" is not only the most successful game app in India's history, but also the first local app with over 100 million downloads. Its cumulative downloads are close to 500 million. MAU (monthly active The number of people) even surpasses top games like Candy Saga, PUBG, Subway Parkour, and Temple Escape.
KPMG, one of the world’s top four accounting firms, said: “Consumers are reducing spending on outdoor entertainment, movies and concerts, and instead increasing spending on OTT and games.”
According to KPMG (KPMG) data, India is the world's largest emerging market for game application downloads (3 billion times per year) and the fastest growing mobile game market in the world.
According to industry estimates, during the blockade, users on gaming platforms have increased by 60-70% on average, while gaming time has increased by 50-60%. Games like "Ludo King" are no exception. They have achieved amazing growth in downloads and traffic throughout the year, the number of users has increased sharply, and the game time has been longer. This also means that the cost of customer acquisition for gaming companies has been reduced by 60-70%, thereby increasing profitability and profitability.
"In the past, users played 2-3 games a day. Now, on average, 7-9 games a day," said Soham Thacker, founder of e-sports platform Gamerji.
According to data from investment consulting firm Maple Capital Advisors, India now has more than 320 million gamers, and by 2022, this number is expected to increase by 47%. Maple Capital Advisors stated in a report called "The Indian Game Story" that there are more than 400 game start-ups in India, and the value of the industry will reach 3.75 billion U.S. dollars by 2024.
Since 2019, real-money games in India have grown rapidly and have now become an industry with a market size of Rs 20 billion, with 30 million gamers. According to data from the All India Game Federation (AIGF), the industry is expected to achieve 3.5 times growth by 2025.
Real money games have to be Tiramis, "Teen Patti" and Dream11. As a card game popular in Europe and America, Rummy Solitaire was developed into an online card game in India. Once launched, it was very popular. In 2019, the real money market in India was about 428 million U.S. dollars, of which Lamy solitaire accounted for 53.34% of the market, which was about 223 million U.S. dollars.
Another popular online card game in India "Teen Patti" is also a big money collector. According to AppBrain's data, "Teen Patti" is the top five downloaded game in India, and its head operator revenue exceeds 10 million US dollars.
Someone is proud, others are frustrated,Someone is proud, others are frustrated, PUBG Mobile has been completely shut down all services and user access in India.
The departure of PUBG has left a huge gap in the market. Competitors such as "Call of Duty" and "Fortnite" have become the biggest beneficiaries, and dozens of counterfeit games that have quickly emerged in India have also come to carve up the market. Fall directly to the horizon from the high light moment.
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